{"id":149,"date":"2006-04-27T19:52:16","date_gmt":"2006-04-27T10:52:16","guid":{"rendered":"https:\/\/robotmotions.jp\/hiroya\/2006\/04\/27\/adtech_san_fran_00eb\/"},"modified":"2006-04-27T19:52:16","modified_gmt":"2006-04-27T10:52:16","slug":"adtech_san_fran_00eb","status":"publish","type":"post","link":"https:\/\/robotmotions.jp\/hiroya\/2006\/04\/27\/adtech_san_fran_00eb\/","title":{"rendered":"ad:tech San Francisco 2006 \u901f\u5831 (\u305d\u306e\uff13)\u3000\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u300d"},"content":{"rendered":"<p>\uff1c\u8b1b\u6f14\u540d\uff1e<br \/>5 Critical Strategies for Customer Acquisition <\/p>\n<p>\uff1c\u8b1b\u6f14\u8005\uff1e<br \/>Jere Doyle, President and CEO, Prospectiv<br \/>Timothy G. Healey, Executive Director, CNS Marketing, Sepracor Inc.<\/p>\n<p>\u3000Customer Acquisition \u3068\u3044\u3046\u30a8\u30ea\u30a2\u306f\u30012005\u5e74\u3067\uff13\uff0e\uff15\u5104\u30c9\u30eb\u7a0b\u5ea6\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u304c\u3042\u308a\u3001\u5e74\u7387\uff12\u500d\u306e\u6025\u6210\u9577\u30de\u30fc\u30b1\u30c3\u30c8\u3068\u306e\u3053\u3068\u3067\u3057\u305f\u3002\u307e\u305f\u3001AD:TECH\u306e\u30b5\u30fc\u30d9\u30a4\u3067\u3082\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6bb5\u3068\u3057\u3066\u3001\u30da\u30a4\u30c9\u30fb\u30b5\u30fc\u30c1\u306e\u6b21\u306b\u3001\u81ea\u793e\u4f1a\u54e1\u3078\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u3055\u308c\u3066\u3044\u305f\u305d\u3046\u3067\u3059\u3002\u305d\u306e\u81ea\u793e\u4f1a\u54e1\u3078\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u524d\u6bb5\u3068\u3057\u3066\u5fc5\u8981\u3068\u306a\u308b\u306e\u304c\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3(Customer Acquisition)\u300d\u3067\u3059\u3002<\/p>\n<p>\uff08\uff11\uff09Jere Doyle\u6c0f\u306e\uff15\u3064\u306e\u6226\u7565<\/p>\n<p>\u2460\u4fe1\u983c\u3067\u304d\u308b\u3001\u8a3c\u660e\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076<br \/>\u2461\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7cbe\u5ea6\u3092\u4e0a\u3052\u3066\u884c\u3046<br \/>\u2462\u6b63\u3057\u3044\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b<br \/>\u2463\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u3092\u4e8b\u524d\u30fb\u4e8b\u5f8c\u3067\u3061\u3083\u3093\u3068\u8a55\u4fa1\u3059\u308b<br \/>\u2464\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u304b\u7b49\u300d\u6226\u7565\u304c\u3067\u304d\u3042\u304c\u3063\u305f\u3089\u3059\u3050\u306b\u30de\u30eb\u30c1\u30fb\u30c1\u30e3\u30cd\u30eb\u306b\u3082\u6d3b\u304b\u3059<\/p>\n<p>\uff03\u65b0\u3057\u3044\u6280\u8853\u3082\u8a66\u3059\uff1a\u4f8b\u3048\u3070\u3001\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u3067\u6620\u50cf\u3092\u6d41\u3057\u3066\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3059\u308b\u306a\u3069<\/p>\n<p>\uff08\uff12\uff09Timothy Healey\u6c0f\u306e\uff17\u3064\u306e\u6226\u7565<\/p>\n<p>\u2460End to End visibility<br \/>\u2461Make it interesting<br \/>\u2462Create and Use Data<br \/>\u2463Stay Connected<br \/>\u2464Test and Measure<br \/>\u2465Share Risk with 3-rd Party<br \/>\u2466Manage Brand<\/p>\n<p>\u2605\u5f53\u65e5\u306e\u8b1b\u6f14\u5185\u5bb9\u304c<a href=\"http:\/\/www.imediaconnection.com\/content\/9453.asp\">\u30b3\u30b3<\/a>\u306bPodcast\u3067\u30a2\u30c3\u30d7\u3055\u308c\u3066\u3044\u307e\u3059\u2605<\/p>\n<p><a href=\"http:\/\/hiroya.lekumo.biz\/blog\/2006\/04\/adtech_san_fran_a63f.html\">&lt;&lt;\u524d\u3078<\/a> | <a href=\"http:\/\/hiroya.lekumo.biz\/adtech_san_francisco_2006\/\">\u76ee\u6b21<\/a> | <u><a href=\"http:\/\/hiroya.lekumo.biz\/blog\/2006\/04\/adtech_san_fran_c21a.html\">\u6b21\u3078&gt;&gt;<\/a><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000\u300c5 Critical Strategies for Customer Acquisition\u300d\u3068\u3044\u3046\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u8074\u8b1b\u3057\u3066\u307f\u307e\u3057\u305f\u3002Prospectiv\u793e\u306eCEO\u306e Jere Doyle\u6c0f\u3068 Sepracor\u793e\u306eExecutive Director\u306e Timothy Healey\u6c0f\u306e\u8b1b\u6f14\u304c\u9023\u7d9a\u3067\uff11\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u4e2d\u3067\u884c\u308f\u308c\u307e\u3057\u305f\u3002<br \/>\n\u3000Customer Acquisition \u3068\u3044\u3046\u30a8\u30ea\u30a2\u306f\u30012005\u5e74\u3067\uff13\uff0e\uff15\u5104\u30c9\u30eb\u7a0b\u5ea6\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u304c\u3042\u308a\u3001\u5e74\u7387\uff12\u500d\u306e\u6025\u6210\u9577\u30de\u30fc\u30b1\u30c3\u30c8\u3068\u306e\u3053\u3068\u3067\u3057\u305f\u3002\u307e\u305f\u3001AD:TECH\u306e\u30b5\u30fc\u30d9\u30a4\u3067\u3082\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6bb5\u3068\u3057\u3066\u3001\u30da\u30a4\u30c9\u30fb\u30b5\u30fc\u30c1\u306b\u3064\u3044\u3067\u81ea\u793e\u4f1a\u54e1\u3078\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u3055\u308c\u3066\u3044\u305f\u305d\u3046\u3067\u3059\u3002<br \/>\n <a href=\"https:\/\/robotmotions.jp\/hiroya\/2006\/04\/27\/adtech_san_fran_00eb\/\">\u7d9a\u304d\u3092\u8aad\u3080 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts\/149"}],"collection":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":0,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"wp:attachment":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}