{"id":156,"date":"2006-05-04T14:04:34","date_gmt":"2006-05-04T05:04:34","guid":{"rendered":"https:\/\/robotmotions.jp\/hiroya\/2006\/05\/04\/adtech_san_fran_40e5\/"},"modified":"2006-05-04T14:04:34","modified_gmt":"2006-05-04T05:04:34","slug":"adtech_san_fran_40e5","status":"publish","type":"post","link":"https:\/\/robotmotions.jp\/hiroya\/2006\/05\/04\/adtech_san_fran_40e5\/","title":{"rendered":"ad:tech San Francisco 2006 \u901f\u5831 (\u305d\u306e\uff11\uff10)\u3000\u300cPay Per Call\u5e83\u544a\u300d"},"content":{"rendered":"

<\/a>\uff1c\u8b1b\u6f14\u540d\uff1e
One Billion Ringie Dingies: Pay Per Call\u2019s Massive Market <\/p>\n

\uff1c\u30e2\u30c7\u30ec\u30fc\u30bf\uff1e
Greg Sterling, Principal, Sterling Market Intelligence<\/p>\n

\uff1c\u30d1\u30cd\u30ea\u30b9\u30c8\uff1e
Chris Consorte, Founder and CEO, Integrated Direct LLC \/ Integrated Interactive LLC
Steven Keller, Director of Marketing and E-Commerce, Assurant Health
Tony Philipp, CEO and Co-Founder, UpSNAP
George Garrick, President & CEO, Free411.com<\/p>\n

\u3000\u3053\u306e\u30d1\u30cd\u30eb\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3057\u3066\uff11\u96fb\u8a71\u901a\u8a71\u5f53\u305f\u308a\u306e\u6210\u529f\u5831\u916c\u3067\u56de\u53ce\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u300c\u30da\u30a4\u30fb\u30d1\u30fc\u30fb\u30b3\u30fc\u30eb\u30fb\u30d3\u30b8\u30cd\u30b9(Pay Per Call Business)\u300d\u3092\u30c6\u30fc\u30de\u306b\uff14\u4eba\u306e\u30d1\u30cd\u30ea\u30b9\u30c8\u304b\u3089\u305f\u304f\u3055\u3093\u306e\u30c7\u30fc\u30bf\u304c\u63d0\u4f9b\u3055\u308c\u305f\u3002
\u3000\u5192\u982d\u3001\u30e2\u30c7\u30ec\u30fc\u30bf\u306e Greg Sterlin\u6c0f\u304b\u3089 Pay Per Call Business \u306e\u898f\u6a21\u611f\u304c\u7d39\u4ecb\u3055\u308c\u305f\u3002\u7c73\u56fd\u3067\u306f\u3001\u7d04\uff12\uff13\uff10\uff10\u4e07\u306e\u4f1a\u793e\u304c\u5b58\u5728\u3059\u308b\u304c\u3001\u305d\u306e\u3046\u3061\u306e\u7d04\uff11\uff18\uff10\uff10\u4e07\u306e\u4f1a\u793e\u306f
\u5f93\u696d\u54e1\u304c\u3044\u306a\u3044\u500b\u4eba\u7d4c\u55b6\u306e\u4f1a\u793e\u3067\u3042\u308a\u3001\u307e\u305f\u3001\u305d\u306e\uff19\u5272\u306f\u5730\u57df\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u3042\u308b\u304c\u3001\u305d\u306e\u5e74\u9593\u7dcf\u58f2\u4e0a\u306f\uff17\uff15\uff10\uff10\u5104\u30c9\u30eb\u306b\u3082\u9054\u3059\u308b\u3002\u3053\u308c\u306b\u5bfe\u3057\u3001Paid-Search \u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4f1a\u793e\u306f\uff15\uff15\u4e07\u793e\u7a0b\u5ea6\u3067\u5168\u4f53\u306e\uff12\uff0e\uff14\uff05\u7a0b\u5ea6\u306b\u904e\u304e\u306a\u3044\u3002\u7c73\u56fd\u306e\uff12\uff10\uff10\uff15\u5e74\u306e\u5168\u30ed\u30fc\u30ab\u30eb\u5e83\u544a\u5e02\u5834\u898f\u6a21\u306e\u7d04\uff11\uff10\uff10\uff10\u5104\u30c9\u30eb\u306b\u5bfe\u3057\u3066\u3001Google Paid-Search \u306e\u58f2\u4e0a\u306f\uff16\uff11\u5104\u30c9\u30eb\u306b\u904e\u304e\u306a\u3044\u306e\u3067\u3001\u307b\u3068\u3093\u3069\u306e\u4f1a\u793e\u3067\u306f\u3001Pay Per Click\u5e83\u544a\u306f\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u3068\u8a00\u3048\u308b\u3002\u307e\u305f\u3001Local search Engine Advertising \u3092\u77e5\u3063\u3066\u3044\u308b\u4eba\u306b\u5bfe\u3057\u3066\u300c\u96fb\u8a71\u5f53\u305f\u308a\u306e\u652f\u6255\u3068\u30af\u30ea\u30c3\u30af\u5f53\u305f\u308a\u306e\u652f\u6255\u3060\u3068\u3069\u3061\u3089\u304c\u3088\u3044\u304b\u300d\u3068\u3044\u3046\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u3068\u3063\u305f\u3068\u3053\u308d\u3001\u96fb\u8a71\u3068\u30af\u30ea\u30c3\u30af\u304c\u305d\u308c\u305e\u308c\uff17\uff11\uff05\u3068\uff11\uff17\uff05\u3060\u3063\u305f\u3068\u306e\u3053\u3068\u3002\u306a\u305c\u96fb\u8a71\u306e\u65b9\u304c\u3088\u3044\u304b\u3068\u3044\u3046\u3068\u3001\u96fb\u8a71\u306e\u65b9\u304c\u5951\u7d04\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u304b\u3089\u3060\u3068\u3044\u3046\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f\u9593\u9055\u3044\u306a\u304f\u500b\u4eba\u8cfc\u8cb7\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u304c\u3001\u7c73\u56fd\u306e\u5c0f\u58f2\u58f2\u4e0a\u306e\u3046\u3061\u306e\uff12\uff0e\uff15\uff05\u3060\u3051\u304c\uff25\u30b3\u30de\u30fc\u30b9\u58f2\u4e0a\u3067\u3042\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6319\u52d5\u306e\u5f8c\u306e\u96fb\u8a71\u3092\u542b\u3080\u30aa\u30d5\u30e9\u30a4\u30f3\u8cfc\u8cb7\u884c\u52d5\u306e\u53d6\u6271\u3044\u304c\u91cd\u8981\u3068\u306a\u308b\u3002\u2026\u2026\u2026<\/p>\n

<\/p>\n

<\/a>\u3000Tony Philipp\u6c0f\u306f\u3001\u643a\u5e2f\u96fb\u8a71\u691c\u7d22\uff0f\u30b3\u30f3\u30c6\u30f3\u30c4\u30b5\u30fc\u30d3\u30b9\u306e UpSNAP<\/a> \u306e\u5275\u696d\u8005\u3067\u3042\u308a\u3001\u691c\u7d22\u3068\u30b7\u30e7\u30fc\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5229\u7528\u3057\u305f Pay Per Call\u5e83\u544a\u3092\u542b\u3080\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u3001UpSNAP\u3067\u306e\u52b9\u679c\u4e8b\u4f8b\u3001\u4eca\u5f8c\u306e\u95a2\u9023\u5e02\u5834\u898f\u6a21\u306e\u898b\u901a\u3057\u306b\u3064\u3044\u3066\u8a71\u3057\u305f\u3002UpSNAP\u3067\u306e\u5e73\u5747\u7684\u306a\u6570\u5b57\u3068\u3057\u3066\u4e0b\u8a18\u3092\u793a\u3057\u3066\u3044\u305f\u3002\uff11\u30b3\u30fc\u30eb\u5f53\u305f\u308a\uff15\u30c9\u30eb\u3001\u30b3\u30fc\u30eb\u30d0\u30c3\u30af\u7387\uff12\uff13\uff05\u306f\u3044\u3044\u6570\u5b57\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u3000\u3000\u3000\u3000Web Search \u3000\u3000Mobile Search(UpSNAP)
\u8cbb\u7528\u3000$0.2\/click \u3000\u3000\u3000\u3000$5\/call
\u53cd\u5fdc\u3000CTR=10\uff5e15%\u3000\u3000Call-Back Rate=23%<\/p>\n

\u307e\u305f\u3001\u4eca\u5f8c\u306e\u898b\u901a\u3057\u3068\u3057\u3066\u8907\u6570\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u4e0b\u8a18\u306e\u8868\u3092\u793a\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\uff12\uff10\uff10\uff15\u5e74\u3000\u3000\uff12\uff10\uff11\uff10\u5e74
\u7d19\u306e\u96fb\u8a71\u5e33\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\uff12\uff14\uff10\u5104\u30c9\u30eb\u3000\uff12\uff10\uff10\u5104\u30c9\u30eb
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u691c\u7d22\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\uff16\uff15\u5104\u30c9\u30eb\u3000\uff12\uff15\uff10\u5104\u30c9\u30eb
\u6709\u6599\u643a\u5e2f\u96fb\u8a71\u756a\u53f7\u6848\u5185\u30b5\u30fc\u30d3\u30b9\u3000\u3000\uff12\uff10\u5104\u30c9\u30eb\u3000\u3000\u3000\uff12\uff16\u5104\u30c9\u30eb
\u7121\u6599\u643a\u5e2f\u96fb\u8a71\u691c\u7d22\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\uff11\u5104\u30c9\u30eb\u3000\u3000\u3000\uff11\uff18\u5104\u30c9\u30eb<\/p>\n

\u3000George Garrick\u6c0f\u306f\u3001\u7121\u6599\u96fb\u8a71\u691c\u7d22\u30b5\u30fc\u30d3\u30b9\u3092\u904b\u55b6\u3059\u308b FREE411.com<\/a> \u306eCEO\u3067\u3042\u308a\u3001Pay Per Call\u5e83\u544a\u3092\u542b\u3080\u96fb\u8a71\u5e83\u544a\u306e\u4e8b\u4f8b\u7d39\u4ecb\u306b\u3064\u3044\u3066\u304b\u306a\u308a\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u793a\u3057\u3066\u304f\u308c\u305f\u3002\u7c73\u56fd\u3067\u306f\u3001\u65e5\u672c\u306e\u96fb\u8a71\u756a\u53f7\u6848\u5185\uff11\uff10\uff14\u306b\u3042\u305f\u308b\u756a\u53f7\u304c\uff14\uff11\uff11\u3067\u3042\u308b\u304c\u3001\u3053\u308c\u306f\u96fb\u8a71\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u6709\u511f\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u4e00\u822c\u306b\uff11\u30b3\u30fc\u30eb\u5f53\u305f\u308a\uff11\uff5e\uff12\u30c9\u30eb\u3092\u652f\u6255\u3046\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308b\u304c\u3001\u305d\u308c\u3067\u3082\uff11\u65e5\u3042\u305f\u308a\uff11\uff18\uff10\uff10\u4e07\u4eba\u306e\u4eba\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u3002FREE411.com \u306f\u3001\u3053\u306e\u96fb\u8a71\u756a\u53f7\u6848\u5185\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u96fb\u8a71\u6848\u5185\u958b\u59cb\u76f4\u524d\u306b\u6d41\u3059\u97f3\u58f0\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068\u3001\u96fb\u8a71\u756a\u53f7\u3092\u63a2\u3057\u3066\u3044\u308b\u9593\u306b\u6d41\u3059\u30c0\u30a4\u30ec\u30af\u30c8\u30fb\u30ec\u30b9\u30dd\u30f3\u30b9\u5e83\u544a\uff08\u3053\u308c\u304c Pay Per Call\u5e83\u544a\uff09\u306b\u3088\u308a\u3001\u7121\u6599\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u3053\u306e\u96fb\u8a71\u5e83\u544a\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30d5\u30ea\u30fc\u30b1\u30f3\u30b7\u30fc\u5236\u5fa1\u304c\u53ef\u80fd\u3067\u3042\u308b\u3002\uff11\u30ab\u6708\u306b\uff11\u5343\u4e07\u4eba\u7a0b\u5ea6\u306e\u30ea\u30fc\u30c1\u304c\u3042\u308b\u3002\u5e73\u5747\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u306f\uff16\uff0e\uff13\uff05\u3067\u3042\u308b\u304c\u3001\u4e0a\u4f4d\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u306b\u306f\u4e0b\u8a18\u306e\u3082\u306e\u304c\u3042\u308b\u3002<\/p>\n

Cab company         31.25%
Rent a car             13.44%
Online tickets         10.58%
Hardware Chain      10.53%
Educational program  9.27%<\/p>\n

\u2605\u5f53\u65e5\u306e\u30d7\u30ec\u30bc\u30f3\u8cc7\u6599\u304c\u30b3\u30b3<\/a>\u306b\u30a2\u30c3\u30d7\u3055\u308c\u307e\u3057\u305f\u2605<\/p>\n

<<\u524d\u3078<\/a> | \u76ee\u6b21<\/a> | \u6b21\u3078>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u7c73\u56fd\u3067\u306f\u3001\u7d04\uff12\uff13\uff10\uff10\u4e07\u306e\u4f1a\u793e\u304c\u5b58\u5728\u3059\u308b\u304c\u3001\u305d\u306e\u3046\u3061\u306e\u7d04\uff11\uff18\uff10\uff10\u4e07\u306e\u4f1a\u793e\u306f\u5f93\u696d\u54e1\u304c\u3044\u306a\u3044\u500b\u4eba\u7d4c\u55b6\u306e\u4f1a\u793e\u3067\u3042\u308a\u3001\u307e\u305f\u3001\u305d\u306e\uff19\u5272\u306f\u5730\u57df\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u3042\u308b\u304c\u3001\u305d\u306e\u5e74\u9593\u7dcf\u58f2\u4e0a\u306f\uff17\uff15\uff10\uff10\u5104\u30c9\u30eb\u306b\u3082\u9054\u3059\u308b\u3002\u3053\u308c\u306b\u5bfe\u3057\u3001Paid-Search \u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4f1a\u793e\u306f\uff15\uff15\u4e07\u793e\u7a0b\u5ea6\u3067\u5168\u4f53\u306e\uff12\uff0e\uff14\uff05\u7a0b\u5ea6\u306b\u904e\u304e\u306a\u3044\u3002\u7c73\u56fd\u306e\uff12\uff10\uff10\uff15\u5e74\u306e\u5168\u30ed\u30fc\u30ab\u30eb\u5e83\u544a\u5e02\u5834\u898f\u6a21\u306e\u7d04\uff11\uff10\uff10\uff10\u5104\u30c9\u30eb\u306b\u5bfe\u3057\u3066\u3001Google Paid-Search \u306e\u58f2\u4e0a\u306f\uff16\uff11\u5104\u30c9\u30eb\u306b\u904e\u304e\u306a\u3044\u306e\u3067\u3001\u307b\u3068\u3093\u3069\u306e\u4f1a\u793e\u3067\u306f\u3001Pay Per Click\u5e83\u544a\u306f\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u3068\u8a00\u3048\u308b\u3002\u307e\u305f\u3001Local search Engine Advertising \u3092\u77e5\u3063\u3066\u3044\u308b\u4eba\u306b\u5bfe\u3057\u3066\u300c\u96fb\u8a71\u5f53\u305f\u308a\u306e\u652f\u6255\u3068\u30af\u30ea\u30c3\u30af\u5f53\u305f\u308a\u306e\u652f\u6255\u3060\u3068\u3069\u3061\u3089\u304c\u3088\u3044\u304b\u300d\u3068\u3044\u3046\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u3068\u3063\u305f\u3068\u3053\u308d\u3001\u96fb\u8a71\u3068\u30af\u30ea\u30c3\u30af\u304c\u305d\u308c\u305e\u308c\uff17\uff11\uff05\u3068\uff11\uff17\uff05\u3060\u3063\u305f\u3068\u306e\u3053\u3068\u3002\u306a\u305c\u96fb\u8a71\u306e\u65b9\u304c\u3088\u3044\u304b\u3068\u3044\u3046\u3068\u3001
\n \u7d9a\u304d\u3092\u8aad\u3080 →<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts\/156"}],"collection":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":0,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"wp:attachment":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}