{"id":412,"date":"2008-10-05T21:27:59","date_gmt":"2008-10-05T12:27:59","guid":{"rendered":"https:\/\/robotmotions.jp\/hiroya\/2008\/10\/05\/interaction-rat\/"},"modified":"2008-10-05T21:27:59","modified_gmt":"2008-10-05T12:27:59","slug":"interaction-rat","status":"publish","type":"post","link":"https:\/\/robotmotions.jp\/hiroya\/2008\/10\/05\/interaction-rat\/","title":{"rendered":"\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u300c\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u7387(Interaction Rate)\u300d\u306f\u30af\u30ea\u30c3\u30af\u7387\u3088\u308a\u6570\uff11\uff10\u500d\u5927\u304d\u3044\u6570\u5b57\u3060\uff01"},"content":{"rendered":"<p>\u3000\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e<strong><span style=\"color: #ff0033;\">\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u7387\uff08Interaction Rate\uff09<\/span><\/strong>\u306f\u3001\u81ea\u793e\u30c7\u30fc\u30bf\u3084\u4ed6\u793e\u30c7\u30fc\u30bf\u304b\u3089\u3001<strong><span style=\"color: #ff0033;\">\u30af\u30ea\u30c3\u30af\u7387\u3088\u308a\u6570\uff11\uff10\u500d\u5927\u304d\u3044\u30ec\u30f3\u30b8<\/span><\/strong>\u306b\u3042\u308b\u3088\u3046\u3067\u3059\u3002\u3055\u3063\u304d\u307e\u3067\u5e83\u544a\u304c\u5927\u304d\u304f\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u3093\u3060\u3051\u308c\u3069\u6570\u79d2\u3067\u5f15\u3063\u8fbc\u3093\u3067\u3057\u307e\u3063\u305f\u306e\u3067\u3061\u3087\u3063\u3068\u6c17\u306b\u306a\u308b\u3068\u304b\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u5e83\u544a\u4e3b\u30b5\u30a4\u30c8\u307e\u3067\u884c\u304f\u307b\u3069\u3067\u3082\u306a\u3044\u3093\u3060\u3051\u308c\u3069\u3082\u3046\u5c11\u3057\u5e83\u544a\u3092\u898b\u3066\u307f\u305f\u3044\u3068\u304b\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u304a\u3082\u3057\u308d\u305d\u3046\u306a\u306e\u3067\u5c11\u3057\u904a\u3093\u3067\u307f\u3088\u3046\u304b\u306a\u3069\u3001\u69d8\u3005\u306a\u7406\u7531\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u5e83\u544a\u4e3b\u306b\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u52b9\u679c\u3092\u793a\u3059\u306e\u306b\u9069\u3057\u305f\u91cd\u8981\u6307\u6a19\u3060\u3068\u601d\u3044\u307e\u3059\u3002<br \/><a onclick=\"window.open(this.href, '_blank', 'width=467,height=600,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false\" href=\"http:\/\/hiroya.lekumo.biz\/.shared\/image.html?\/photos\/uncategorized\/2008\/10\/05\/eyeblaster_interaction_rate_4.jpg\" data-prevurl=\"http:\/\/hiroya.lekumo.biz\/.shared\/image.html?\/photos\/uncategorized\/2008\/10\/05\/eyeblaster_interaction_rate.jpg\"><img decoding=\"async\" loading=\"lazy\" title=\"Eyeblaster_interaction_rate\" height=\"300\" alt=\"Eyeblaster_interaction_rate\" src=\"http:\/\/hiroya.lekumo.biz\/blog\/images\/2008\/10\/05\/eyeblaster_interaction_rate.jpg\" data-prevurl=\"http:\/\/hiroya.lekumo.biz\/blog\/images\/2008\/10\/05\/eyeblaster_interaction_rate.jpg\" width=\"234\" border=\"0\" style=\"FLOAT: left; MARGIN: 0px 5px 5px 0px\" \/><\/a> \u3000\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306b\u306f\u3001\u30c6\u30ec\u30d3\u540c\u69d8\u306b\u3001\u8a8d\u77e5\u30fb\u7406\u89e3\u3092\u4fc3\u9032\u3059\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u52b9\u679c\u304c\u5927\u304d\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u308f\u304b\u3063\u3066\u3044\u306a\u304c\u3089\u3082\u3001\u3053\u308c\u3092\u6b63\u78ba\u306b\u793a\u3059\u306b\u306f\u5927\u898f\u6a21\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u5b9f\u65bd\u6bce\u306b\u3082\u3063\u3068\u7c21\u4fbf\u306b\u3001\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u826f\u3055\u3092\u5e83\u544a\u4e3b\u306b\u308f\u304b\u3063\u3066\u3082\u3089\u3048\u308b\u6307\u6a19\u304c\u306a\u3044\u304b\u3068\u305a\u3063\u3068\u601d\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u6700\u8fd1\u306e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u30d9\u30f3\u30c0\u30fc\u6570\u793e\u304b\u3089\u306e\u8a73\u7d30\u306a\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u52b9\u679c\u52b9\u679c\u30c7\u30fc\u30bf\u3068\u81ea\u793e\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3001\u300c\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u7387\u300d\u306f\u3001\u3053\u308c\u306b\u3075\u3055\u308f\u3057\u3044\u5e83\u544a\u6307\u6a19\u3067\u3042\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u3000\u6700\u8fd1\u306f\u3084\u308a\u306e\u30de\u30a6\u30b9\u30aa\u30fc\u30d0\u30fc\u30d5\u30ed\u30fc\u30c6\u30a3\u30f3\u30b0\u5e83\u544a(\u672c\u8a18\u4e8b\u6700\u5f8c\u306eYouTube\u753b\u50cf\u53c2\u7167)\u3084\u30a8\u30af\u30b9\u30d1\u30f3\u30c9\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u30af\u30ea\u30c3\u30af\u7387\u3082\u5411\u4e0a\u3057\u307e\u3059\u304c\u3001\u5411\u4e0a\u7387\u306f\u305b\u3044\u305c\u3044\u6570\uff11\uff10\uff05\u304b\u3089\u6570\u500d\u7a0b\u5ea6\u3067\u3042\u308a\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u305d\u306e\u3082\u306e\u304c\uff10\uff0e\uff11\uff05\uff5e\uff10\uff0e\uff13\uff05\u7a0b\u5ea6\u306e\u305f\u3081\u3001\u305d\u308c\u307b\u3069\u5927\u304d\u3044\u7d76\u5bfe\u5024\u3068\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001<strong>\u30c0\u30d6\u30eb\u30af\u30ea\u30c3\u30af\u793e\u3084\u30a2\u30a4\u30d6\u30e9\u30b9\u30bf\u30fc\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308a\u7d76\u5bfe\u5024\u306e\u5dee\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u300c\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u7387\u306f\u30af\u30ea\u30c3\u30af\u7387\u306b\u6bd4\u3079\u3066\uff12\uff10\u500d\u7a0b\u5ea6\u306e\u5927\u304d\u3055\u300d<\/strong>\u3068\u3044\u3046\u3068\u3053\u308d\u3067\u306f\u5171\u901a\u3057\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u6a19\u6e96\u5316\u56e3\u4f53\u306e\uff29\uff21\uff22\u3067\u3082\u3001<strong>Rich Media Measurement Guideline<\/strong> \u3092\u5b9a\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u8003\u3048\u65b9\u3092\u793a\u3057\u3066\u3044\u308b\u306b\u3059\u304e\u305a\u5404\u793e\u306e\u30c7\u30fc\u30bf\u3092\u6bd4\u8f03\u3067\u304d\u308b\u3088\u3046\u306a\u7cbe\u5ea6\u3067\u306e\u6a19\u6e96\u5316\u306b\u306f\u81f3\u3063\u3066\u3044\u307e\u305b\u3093\u3002<a onclick=\"window.open(this.href, '_blank', 'width=442,height=600,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false\" href=\"http:\/\/hiroya.lekumo.biz\/.shared\/image.html?\/photos\/uncategorized\/2008\/10\/05\/doubleclick_ineraction_rate_4.jpg\" data-prevurl=\"http:\/\/hiroya.lekumo.biz\/.shared\/image.html?\/photos\/uncategorized\/2008\/10\/05\/doubleclick_ineraction_rate.jpg\"><img decoding=\"async\" loading=\"lazy\" title=\"Doubleclick_ineraction_rate\" height=\"300\" alt=\"Doubleclick_ineraction_rate\" src=\"http:\/\/hiroya.lekumo.biz\/blog\/images\/2008\/10\/05\/doubleclick_ineraction_rate.jpg\" data-prevurl=\"http:\/\/hiroya.lekumo.biz\/blog\/images\/2008\/10\/05\/doubleclick_ineraction_rate.jpg\" width=\"221\" border=\"0\" style=\"FLOAT: right; MARGIN: 0px 0px 5px 5px\" \/><\/a> <br \/>\u3000<strong>\u5de6\u56f3\u306f\u30a2\u30a4\u30d6\u30e9\u30b9\u30bf\u30fc\u793e<\/strong>\u306e\u30c7\u30fc\u30bf\u3001<strong>\u53f3\u56f3\u306f\u30c0\u30d6\u30eb\u30af\u30ea\u30c3\u30af\u793e<\/strong>\u306e\u30c7\u30fc\u30bf\u3067\u3059\uff08\u30af\u30ea\u30c3\u30af\u3067\u56f3\u9762\u306f\u62e1\u5927\uff09\u3002\u4e21\u30c7\u30fc\u30bf\u306f\u3001\u7d76\u5bfe\u5024\u3067\u306f\u304b\u306a\u308a\u5dee\u304c\u3042\u308a\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u7387\u3067\u306f\u3001\u540c\u3058\u30d9\u30f3\u30c0\u30fc\u5185\u3067\u306e\u6570\u5b57\u6bd4\u8f03\u3057\u304b\u610f\u5473\u304c\u306a\u3044\u3088\u3046\u3067\u3059\u304c\u3001\u3053\u308c\u3067\u3082\u5168\u4f53\u50be\u5411\u306f\u8aad\u307f\u53d6\u308c\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u30c0\u30d6\u30eb\u30af\u30ea\u30c3\u30af\u793e\u3067\u306f\u3001\u300c<strong><span style=\"color: #0033cc;\">\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u7387\uff1d\uff08\u5e83\u544a\u30ea\u30f3\u30af\u5148\u3078\u9077\u79fb\u3057\u305f\u56de\u6570\uff0b\u5e83\u544a\u3092\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u5c55\u958b\u3057\u305f\u56de\u6570\uff0b\u5e83\u544a\u306e\u4e0a\u306b\u30de\u30a6\u30b9\u3092\u9023\u7d9a\uff11\u79d2\u4ee5\u4e0a\u4e57\u305b\u305f\u56de\u6570\uff09\u00f7\uff08\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u8868\u793a\u56de\u6570\uff09<\/span><\/strong>\u300d\u3068\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u3000<strong>\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306b\u95a2\u3059\u308b\u300c\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u7387\u300d\u4ee5\u5916\u306e\u6307\u6a19<\/strong>\u3068\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u3000\u30fb\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u6642\u9593\uff08\u30de\u30a6\u30b9\u30aa\u30fc\u30d0\u30fc\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30a2\u30af\u30b7\u30e7\u30f3\u6642\u9593\u306e\u5408\u8a08\uff09<br \/>\u3000\u30fb\u30a4\u30d9\u30f3\u30c8\u6570\uff08\u30de\u30a6\u30b9\u30aa\u30fc\u30d0\u30fc\u3001\u30a8\u30af\u30b9\u30d1\u30f3\u30c9\u3001\u30ad\u30fc\u30dc\u30fc\u30c9\u30a2\u30af\u30b7\u30e7\u30f3\u306a\u3069\u306e\u56de\u6570\uff09<br \/>\u3000\u30fb\u30d3\u30c7\u30aa\u64cd\u4f5c\u56de\u6570\uff08\u518d\u751f\u56de\u6570\u3001\u30df\u30e5\u30fc\u30c8\u56de\u6570\u3001\u505c\u6b62\u56de\u6570\u3001\u8868\u793a\u6642\u9593\u306a\u3069\uff09<br \/>\u3000\u30fb\u8907\u6570\u306e\u7570\u306a\u308b\u30ea\u30f3\u30af\u5148\u5225\u306e\u30af\u30ea\u30c3\u30af\u6570<\/p>\n<p><!--more--><\/p>\n<p><strong>\u3010 \u53c2\u8003\u8cc7\u6599 \u3011<\/strong><br \/>\u3000\u25a0 <a href=\"http:\/\/www.iab.net\/iab_products_and_industry_services\/1421\/1443\/Rich_Media_Measurement\">IAB: Rich Media Measurement Guidelines<\/a><br \/>\u3000\u25a0 <a href=\"http:\/\/www.eyeblaster.com\/pdf\/Bulletin%20Appendix%20-%20V7.pdf\">Eyeblaster: Eyeblaster Analytics Bulletin<\/a><br \/>\u3000\u25a0 <a href=\"http:\/\/www.doubleclick.com\/products\/richmedia\/spotlightforrichmedia.aspx\">DoubleClick: Creative Insights on Rich Media<\/a> <br \/>\u3000\u25a0 <a href=\"http:\/\/www.doubleclick.com\/insight\/research\/\">DoubleClick: Spotlight for Rich Media<\/a><br \/>\u3000\u25a0 <a href=\"http:\/\/www.axill.in\/Richmedia.aspx\">AXILL: Common Rich Media Advertising Metrics<\/a><\/p>\n<p><center><span style=\"font-size: 1.4em;\"><strong>BIGLOBE Mouse Over Floating Ad<\/strong><\/span><br \/><embed src=\"http:\/\/www.youtube.com\/v\/A2gcQkUbTgI\" width=\"425\" height=\"350\" type=\"application\/x-shockwave-flash\"><\/embed> <\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\u306f\u3084\u308a\u306e\u30de\u30a6\u30b9\u30aa\u30fc\u30d0\u30fc\u30d5\u30ed\u30fc\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30a8\u30af\u30b9\u30d1\u30f3\u30c9\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u30af\u30ea\u30c3\u30af\u7387\u3082\u5411\u4e0a\u3057\u307e\u3059\u304c\u3001\u5411\u4e0a\u7387\u306f\u305b\u3044\u305c\u3044\u6570\uff11\uff10\uff05\u304b\u3089\u6570\u500d\u7a0b\u5ea6\u3067\u3042\u308a\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u305d\u306e\u3082\u306e\u304c\uff10\uff0e\uff11\uff05\uff5e\uff10\uff0e\uff13\uff05\u7a0b\u5ea6\u306e\u305f\u3081\u3001\u305d\u308c\u307b\u3069\u5927\u304d\u3044\u7d76\u5bfe\u5024\u3068\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001\u30c0\u30d6\u30eb\u30af\u30ea\u30c3\u30af\u793e\u3084\u30a2\u30a4\u30d6\u30e9\u30b9\u30bf\u30fc\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308a\u7d76\u5bfe\u5024\u306e\u5dee\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u300c\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u7387\u306f\u30af\u30ea\u30c3\u30af\u7387\u306b\u6bd4\u3079\u3066\uff12\uff10\u500d\u7a0b\u5ea6\u306e\u5927\u304d\u3055\u300d\u3068\u3044\u3046\u3068\u3053\u308d\u3067\u306f\u5171\u901a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n <a href=\"https:\/\/robotmotions.jp\/hiroya\/2008\/10\/05\/interaction-rat\/\">\u7d9a\u304d\u3092\u8aad\u3080 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,17],"tags":[],"_links":{"self":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts\/412"}],"collection":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":0,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"wp:attachment":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}