{"id":91,"date":"2005-07-11T07:04:47","date_gmt":"2005-07-10T22:04:47","guid":{"rendered":"https:\/\/robotmotions.jp\/hiroya\/2005\/07\/11\/behavioral_targ_a14b\/"},"modified":"2005-07-11T07:04:47","modified_gmt":"2005-07-10T22:04:47","slug":"behavioral_targ_a14b","status":"publish","type":"post","link":"https:\/\/robotmotions.jp\/hiroya\/2005\/07\/11\/behavioral_targ_a14b\/","title":{"rendered":"\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a(Behavioral Targeting)"},"content":{"rendered":"<\/p>\n<p><center><span style=\"font-size: 0.8em;\">\u3000<strong><span style=\"color: #ff3300;\">\u2605<\/span><span style=\"color: #ff3300;\">NEW!!&nbsp; <\/span><\/strong><\/span><a href=\"http:\/\/hiroya.lekumo.biz\/blog\/2007\/09\/post_033f.html\">\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\uff15\u30bf\u30a4\u30d7\u306b\u5206\u985e<\/a><span style=\"font-size: 0.8em;\"><strong><span style=\"color: #ff3300;\">&nbsp; \u2605<\/span><span style=\"color: #ff3300;\">NEW!!<\/span><\/strong><\/span><\/center><\/p>\n<p>\u3000\u30d0\u30ca\u30fc\u5e83\u544a\u306a\u3069\u306eWeb\u5e83\u544a\u306b\u304a\u3044\u3066\u3001\u5f93\u6765\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u3068\u3044\u3046\u3082\u306e\u306f\u3001\u5a92\u4f53\u306e\u5185\u5bb9\u306b\u3088\u308a\u300c\u5e83\u544a\u63b2\u8f09\u9762\u3092\u5206\u985e\u300d\u3057\u3001\u305d\u306e\u5e83\u544a\u63b2\u8f09\u9762\u306b\u9069\u3057\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u306b\u3088\u308a\u3001\u5e83\u544a\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u3088\u3046\u3068\u3044\u3046\u3082\u306e\u3067\u3057\u305f\u304c\u3001\u300c\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a(Behavioral Targeting)\u300d\u3067\u306f\u3001Web\u8996\u8074\u8005\u306e\u884c\u52d5\u5c65\u6b74\u3092\u3082\u3068\u306b\u300cWeb\u8996\u8074\u8005\u3092\u5206\u985e\u300d\u3057\u3001\u305d\u306eWeb\u8996\u8074\u8005\u306b\u9069\u3057\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3082\u306e\u3067\u3059\u3002<br \/>\u3000\u8996\u8074\u8005\u304b\u3089\u306f\u4eba\u6c17\u304c\u3042\u308a\u30b5\u30a4\u30c8\u30fb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3082\u591a\u3044\u304c\u3001\u300c\u5a92\u4f53\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u306b\u3088\u308b\u5e83\u544a\u8ca9\u58f2\u3067\u306f\u58f2\u308a\u306b\u304f\u3044\u3068\u3044\u3046\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u304c\u3001\u300c\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306b\u3082\u4eba\u6c17\u3067\u3001\u5e83\u544a\u5728\u5eab\u3082\u8c4a\u5bcc\u306a\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u306b\u751f\u307e\u308c\u5909\u308f\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\u3000\u5148\u65e5\u3001Yahoo! \u304c\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5c02\u696d\u306e <a href=\"http:\/\/www.revenuescience.com\/\">Revenue Science\u793e<\/a>\u3068\u3044\u3063\u3057\u3087\u306b\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5b9f\u9a13\u3092\u884c\u3063\u305f\u3068\u3044\u3046\u30d7\u30ec\u30b9\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u3053\u306e\u7a2e\u306e\u8a71\u984c\u304c\u3060\u3093\u3060\u3093\u30db\u30c3\u30c8\u306b\u306a\u3063\u3066\u3044\u304d\u305d\u3046\u3067\u3059\u3002\u300c\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u306f\u3001<\/p>\n<ol>\n<li>\u3069\u3046\u3044\u3046\u624b\u6bb5\u3067\u8996\u8074\u884c\u52d5\u3092\u5206\u985e\u3059\u308b\u304b<\/li>\n<li>\u3069\u3046\u3044\u3046\u5206\u985e\u306b\u3059\u308b\u304b\uff08\u8996\u8074\u8005\u5206\u985e\u306f\u5a92\u4f53\u5206\u985e\u3068\u9055\u3046\u5207\u308a\u53e3\uff09<\/li>\n<li>\u3069\u3046\u3044\u3046\u5229\u7528\u65b9\u6cd5\u304c\u9ad8\u3044\u52b9\u679c\u3092\u51fa\u3059\u304b<\/li>\n<\/ol>\n<p>\u3068\u3044\u3046\u3068\u3053\u308d\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3001Revenue Science\u793e\u4ee5\u5916\u306b\u3082\u3044\u304f\u3064\u304b\u306e\u4f1a\u793e\u304c\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u2026\u2026\u2026<\/p>\n<p><a href=\"http:\/\/hiroya.lekumo.biz\/blog\/2007\/03\/post_5ec1.html\"><\/a><\/p>\n<\/p>\n<p><center><a href=\"http:\/\/hiroya.lekumo.biz\/blog\/2007\/03\/post_5ec1.html\"><img decoding=\"async\" title=\"CW-BTA\" alt=\"CW-BTA\" src=\"http:\/\/hiroya.lekumo.biz\/cwbta.gif\" data-prevurl=\"http:\/\/hiroya.lekumo.biz\/CW-BTA.gif\" border=\"1\" style=\"MARGIN: 0px 5px 5px 0px\" \/><\/a><\/center><\/p>\n<p><!--more--><\/p>\n<p><strong>\uff11\uff0e\u3069\u3046\u3044\u3046\u624b\u6bb5\u3067\u8996\u8074\u884c\u52d5\u3092\u5206\u985e\u3059\u308b\u304b<\/strong><br \/>\u30b5\u30a4\u30d0\u30fc\u30a6\u30a3\u30f3\u30b0\u306e\u9577\u5e74\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308b<a href=\"http:\/\/www.accipiter.com\/pdfs\/ProductSheet_VIBE.pdf\">Accipiter Solutions\u793e<\/a>\u3067\u306f\u3001Web\u8996\u8074\u8005\u5c5e\u6027\u3092\u2460Recency(\u6700\u8fd1\u8a2a\u554f\u5ea6\u5408\u3044)\u3001\u2461Frequency(\u8a2a\u554f\u983b\u5ea6)\u3001\u2462Duration(\u6ede\u5728\u5b58\u5728\u6642\u9593)\u306e\uff13\u3064\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5229\u7528\u3057\u3001Web\u8996\u8074\u8005\u3092\u30ab\u30c6\u30b4\u30e9\u30a4\u30ba\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/p>\n<p><strong>\uff12\uff0e\u3069\u3046\u3044\u3046\u5206\u985e\u306b\u3059\u308b\u304b\uff08\u8996\u8074\u8005\u5206\u985e\u306f\u5a92\u4f53\u5206\u985e\u3068\u9055\u3046\u5207\u308a\u53e3\uff09<\/strong><br \/><a href=\"http:\/\/www.tacoda.com\/documents\/Standards_Guidlines_091304.pdf\">Tacoda Systems\u793e<\/a>\u306f\u3001\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u5e83\u544a\u4e3b\u304b\u3089\u5229\u7528\u3055\u308c\u3084\u3059\u3044\u3088\u3046\u306b\u3001\uff12\uff12\u7a2e\u985e\u306e\u6a19\u6e96\u7684\u306a\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5206\u985e\u3092\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/p>\n<p><strong>\uff13\uff0e\u3069\u3046\u3044\u3046\u5229\u7528\u65b9\u6cd5\u304c\u9ad8\u3044\u52b9\u679c\u3092\u51fa\u3059\u304b<\/strong><br \/><a href=\"http:\/\/247media.com\/about\/press_2005\/2005-04-04.html\">24\/7RealMedia\u793e<\/a>\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u304a\u3082\u3057\u308d\u3044\u52b9\u679c\u5b9f\u9a13\u306e\u7d50\u679c\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u2460\u300cMONEYMAKER\u300d\u3092\u5bfe\u8c61\u306b\u3057\u305f\u3001\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u51fa\u3057\u3066\u307f\u305f\u3068\u3053\u308d\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u304b\u3063\u305f\u30b5\u30a4\u30c8\u306f FINANCE\u30da\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001TRAVEL\u306e\u30da\u30fc\u30b8\u3060\u3063\u305f\uff08CTR\uff12\u500d\uff09\u3002\u2461\u300cGAMER\u300d\u3092\u5bfe\u8c61\u306b\u3057\u305f\u3001\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u51fa\u3057\u3066\u307f\u305f\u3068\u3053\u308d\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u304b\u3063\u305f\u30b5\u30a4\u30c8\u306f GAME\u30da\u30fc\u30b8\u3067\u306a\u304f\u3001HEALTH\u30da\u30fc\u30b8\u3060\u3063\u305f\uff08CTR \uff18\u500d\uff09\u3002\u3053\u308c\u3089\uff12\u3064\u306e\u3053\u3068\u304b\u3089\u8aad\u307f\u3068\u308c\u308b\u306e\u306f\u3001\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<br \/>\u2160\uff1a\u884c\u52d5\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u305f\u5f8c\u3001\u3069\u306e\u30da\u30fc\u30b8\u3067\u5e83\u544a\u3092\u51fa\u3059\u304b\u3067CTR\u306b\u5927\u304d\u306a\u5dee\u304c\u3042\u308b\u3053\u3068\u3001<br \/>\u2161\uff1a\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u5a92\u4f53\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u3088\u308a\u3082\u3001\u9ad8\u3044CTR\u304c\u51fa\u308b\u5834\u5408\u304c\u3042\u308b\u3053\u3068\u3002<\/p>\n<p><iframe loading=\"lazy\" border=\"0\" marginwidth=\"0\" marginheight=\"0\" src=\"http:\/\/rcm-jp.amazon.co.jp\/e\/cm?t=digitalnakouk-22&amp;o=9&amp;p=16&amp;l=st1&amp;mode=books-jp&amp;search=%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A&amp;fc1=000000&amp;lt1=&amp;lc1=3366FF&amp;bg1=FFFFFF&amp;f=ifr\" frameborder=\"0\" width=\"468\" scrolling=\"no\" height=\"336\" style=\"BORDER-RIGHT: medium none; BORDER-TOP: medium none; BORDER-LEFT: medium none; BORDER-BOTTOM: medium none\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d0\u30ca\u30fc\u5e83\u544a\u306a\u3069\u306eWeb\u5e83\u544a\u306b\u304a\u3044\u3066\u3001\u5f93\u6765\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u3068\u3044\u3046\u3082\u306e\u306f\u3001\u5a92\u4f53\u306e\u5185\u5bb9\u306b\u3088\u308a\u300c\u5e83\u544a\u63b2\u8f09\u9762\u3092\u5206\u985e\u300d\u3057\u3001\u305d\u306e\u5e83\u544a\u63b2\u8f09\u9762\u306b\u9069\u3057\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u306b\u3088\u308a\u3001\u5e83\u544a\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u3088\u3046\u3068\u3044\u3046\u3082\u306e\u3067\u3057\u305f\u304c\u3001\u300c\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a(Behavioral Targeting)\u300d\u3067\u306f\u3001Web\u8996\u8074\u8005\u306e\u884c\u52d5\u5c65\u6b74\u3092\u3082\u3068\u306b\u300cWeb\u8996\u8074\u8005\u3092\u5206\u985e\u300d\u3057\u3001\u305d\u306eWeb\u8996\u8074\u8005\u306b\u9069\u3057\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3082\u306e\u3067\u3059\u3002<br \/>\n <a href=\"https:\/\/robotmotions.jp\/hiroya\/2005\/07\/11\/behavioral_targ_a14b\/\">\u7d9a\u304d\u3092\u8aad\u3080 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,17,29],"tags":[],"_links":{"self":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts\/91"}],"collection":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":0,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"wp:attachment":[{"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robotmotions.jp\/hiroya\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}